Everyday consumers are announcing what they are going to buy next, asking questions about certain products or services, and trying to build relationships through various social media channels. This is where social media marketing comes in.
Social Media marketing is a process in which products and services are promoted through Social Media platforms, like facebook or twitter. Marketing through Social Media is successful when you are constantly posting updates and having real-time interactions with your customers.
People spend more time on social media than they do emailing, shopping, and online gaming combined. So naturally, social media is the best way to introduce people to your brand.
4 Critical Components of Social Marketing
The easiest way to create compelling business channels and find real time leads.
- Build a loyal following and fan base.
- Easy publishing and monitoring capabilities for all your content.
- Respond to Customer Feedback.
- Generate new leads and customers.
Here is a tip for social posts, schedule your posts out. Lots of businesses prefer to set aside time on Sundays or Mondays to queue up posts for the whole week so they don’t have to worry about it every day.
Customers love content that is engaging. You need to be able to search for conversations and identify customer interests, so that you can create content to feed to them. Pulling leads out of conversations is a major advantage because you have detailed directions to nearby customers who are ready and willing to buy.
The Benefits of Social Marketing
- The ability to interact directly with new customers to expand your audience.
- Publish content to engage with your audience.
- Be able to respond to multiple clients across multiple platforms.
- Spread the word. Fast!
- It’s Good for SEO. The social signals are used for ranking purposes by both Google and Bing.
Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value.
44% of Local Businessess said they depend on social media to generate brand awareness, and 41% depend on it to drive revenue.
Over 95% of markets say that Facebook offers the best ROI of any platform.
65.8% of U.S. Companies use twitter for marketing purposes.
75% of Instagram users engage in posts, like clicking on a website link after seeing an advertising post.