Search Engine Marketing refers to all marketing tactics used to ensure your business can be easily discovered by customers on search engines like Google, Bing and Yahoo.


In you web content, keywords and phrases make it possible for people to be able to search or find your site through a search engine. For your website content, it is crucial to research, analyze and target the best keywords that will help drive traffic from search engines to your website. There are several places you should put keywords:

  • The Title of the post Headings
  • The page slug
  • Inside your meta description/tag

It is however important to not use the keyword too many times because it might be considered spamming.


External links (Back-links) is probably one of the most important parts of Search Engine Optimization. These links are placed on other website blogs and are directed back to your web content.

  • Improves Organic Ranking
  • Faster Indexing: Help Search Engine bots find links on your site and crawl your website effectively.
  • Referral Traffic: You may get sine traffic boost through anchor text links.


Basically, a sitemap is an XML file that contains your all of your individual webpages URL’s. Search Engine crawlers use the sitemap to find all the links to your website. It helps make indexing faster. Google will often use the sitemap as a guide to see what pages are available on your website.

Image Optimization

When optimizing an image for SEO, it is very important to use high quality keywords in the image title, alternate attributes and description. The alt attributes can add SEO value to your website. Some things to consider when optimizing images:

  • Clear File Names and Descriptions
  • Keywords in the Alt and Title Tags
  • Keywords in Caption
  • Use Known file types: JPEG and PNG are recommened.
  • Include your images into a sitemap so search engine crawlers can find your images and index them more efficiently.


Content is the foundation that will help support all of your SEO progress and effort. Your content should not only be quality, but it should be well organized and easy to find on your website. Content comes in many shapes and forms, to include: Product pages, blog posts, articles, lists, guides, videos, info-graphics, slides, directories, etc.

Your content should also be based on your targeted keyword. It is also good to keep content fresh. So submitting new articles or creating fresh blog posts can really help your SEO search results.




How does your business measure up to the competition?

Get a FREE Marketing Snapshot and See How Well Your Business Measures Up To Your Competition

Get You Business Score Here