What is a business listing?
Google search rankings are extremely important. By getting on the first page of a google search, you can lead more traffic to your business site, in which can generate more sales. One way to help build your search rankings is through accurate business listings.
A business listing is an online profile that shows all the information about your business. Potential customers can find these profiles on sites like Google or Facebook, and then use them to learn more about your business.
Why You Need Accurate Listings
Search engines favor business info that is consistent across numerous listing sites. That means if a business has plenty of accurate listings, this can improve their chances of showing up in local search. Accurate listings ensure a customer can find and contact a business. Incorrect listings lead to unhappy and frusterated customers. However, it’s not enough to be listed, you must be listed correctly!
Four of five consumers use search engines to find local information such as a business’ address, hours of operation and directions. Business listings give consumers that information. As a result, local searches lead 50% of mobile visitors to visit the business they searched in less than 24hours. Not only is it important to be found, but you need to be visible on places where ptoential customers are looking for information, like Google, Bing, Yelp and Yellowpages.
Citations are a Key Ingrediant
There are four major listing data providers (Factual, Acxiom, Neustar(Localeze) and Infogroup) that are referenced by over 300 online listings directories in which distribute business information across, they include: Search Engines, Review Sites, Social Sites, GPS & Vehicle Navigation and Online Directories.
All of which can be used to build your online presence. These listing sites help increase the number of online citations your business has. Citations are defined as mentions of your business name and address on other webpages, even if there is no link to your website.
An exmaple of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations are a key component of the ranking algorithms in Google, Bing and other search engines. The more correct citations a business has, the better.